Nama Jokki, the new self-foaming draught beer can
In a New Zealand first and for a limited time, Asahi Beverages NZ is bringing the Asahi Super Dry self-foaming draught beer can to Kiwis.
Nama Jokki, which translates to ‘fresh beer mug’, is iconic Asahi Super Dry premium beer sealed in an innovative can that releases a silky foam when opened at the right temperature.
Popular in Japan, this is the first time Nama Jokki will be sold outside Asia. Asahi Beverages NZ is proud to be able to offer the sought after draught beer experience, straight from a can. Asahi Beverages NZ General Manager Marketing, Oliver Downs says Kiwis can get their hands on this world-leading Japanese Nama Jokki innovation later this month.
“Nama Jokki will provide a first-of-its-kind experience for beer drinkers in New Zealand over the Spring and into Summer,” he said.
“This breakthrough innovation is the latest major initiative for the Asahi Super Dry beer brand in NZ, following up from a bumper year as the official beer of the Rugby World Cup 2023” said Downs.
The self-foaming is caused by a non-uniform surface inside of the can that causes bubbles to form naturally when the lid is opened. These bubbles rise to the top, forming the foam head that helps lock in freshness and taste, similar to an Asahi Super Dry on tap.
The can lid lifts off completely to reveal a smooth edge, creating an open vessel that can be drunk from directly. Further instructions can be found here.
Asahi Super Dry Nama Jokki comes in a 6-pack of 340ml cans. It is expected to be sold in most supermarkets and liquor outlets for between $18-20 while stocks last.
Freeing the foam from a Nama Jokki will be a new experience for most. Downs said there are some important steps to follow to get the best Asahi Super Dry draught beer experience.
“It’s simple really – just chill in the fridge until the can is between 4 and 8 degrees, then gently pull off the lid by pulling the tab towards you. Finally, watch the foam rise and then drink straight from the can. If it doesn’t foam immediately, you just need to warm the can slightly in your hands which will take it to the ideal opening temperature.”
The can’s patented “double-safe” design ensures smooth edges when opened but it is important that consumers do not forcefully pull the tab to open the lid.
“We will continue to invest in Asahi Super Dry in NZ to get this great brand into the hands of more Kiwi beer drinkers, and this accelerated launch of Nama Jokki highlights our brand commitment,” said Downs.
The innovation behind Asahi Super Dry Nama Jokki took four years to develop in Japan and is part of Asahi’s aim to “deliver on our great taste promise and bring more fun to life” by offering innovative products.
For more information contact: Tanya Henderson phone 021 562 620 or email tanyahenderson@thcommunications.co.nz
About Asahi Super Dry
The Asahi Super Dry brand has seen growth in recent years, and retail value sales to 26 August 2024 grew 14% compared to the wider beer category of 2%.
Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan’s No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan.
Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We’re constantly innovating at our brewery to improve production technology and quality management.
About Asahi Beverages NZ
Asahi Beverages (NZ) Ltd is a member of the Asahi Beverages group of companies and one of the leading beverage companies in Australia and New Zealand.
Asahi Beverages was formed in 2014 when the operations of the Schweppes Australia and Asahi Premium Beverages businesses were integrated. Later that year, the integration was expanded to include Independent Liquor in New Zealand which had joined the Asahi Group in 2011 and which officially changed its name to Asahi Beverages (NZ) Ltd in 2019.
With a rich and varied history, Asahi Beverages markets quality alcohol and non-alcohol beverages, boasting a strong portfolio of established household brands and innovative, new-to-market products.
*AC Nielsen scan data to 26/08/24 - Asahi Super Dry brand +14% retail values sales (rolling 12 months) vs the previous year / Total Beer +2% retail value sales (rolling 12 months) vs previous year.
