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Hard Rated has launched a two-pronged major national campaign to promote its newest flavour, Orange Passionfruit Zero Sugar 4.5%.
Brendan Grey, from Western Australia, has been named Australia’s 2026 Nikka Perfect Serve champion, after 10 of Australia’s top bartenders went head-to-head in Melbourne last night, where they were tested on much more than their ability to make a great drink.
Asahi Beverages is pleased to announce the appointment of Brian Phan to the expanded role of Chief Commercial Officer.
Australia's oldest brewery has launched a groundbreaking mid-strength beer, Cascade Draught 3.5%, a new version of one of Tasmania's most iconic drops.
Australia's most popular pre-mixed alcoholic drink, Hard Rated, has achieved a milestone $1.5 billion in retail sales and plans to build on that success with the launch of new flavour Orange Passionfruit Zero Sugar 4.5%.
Carlton Draught will make its much-anticipated return to Flemington Racecourse on Phar Lap Race Day today, Saturday 1 August, with the beer back trackside as part of a new partnership between Asahi Beverages and the Victoria Racing Club (VRC).
Asahi Beverages shouted the bar in Bendigo yesterday to thank Central Victorian barley farmers for their ongoing contribution to some of the nation’s most popular beers.
Corona will reduce its bottle size and lower its recommended retail price (RRP) as it responds to changing consumer demand in the international beer segment, from mid July 2026.
When was the last time you gave a single moment your complete, undivided attention? Asahi Super Dry created a space that invites you to do exactly that.
Australia’s leading beverages company, Asahi Beverages, is building a massive new distribution centre outside Brisbane as part of a multi-year program to modernise its supply chain network.
