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Speciality coffee roaster Allpress Coffee is strengthening its global footprint with significant investment in new roasteries in Melbourne and London, reinforcing its position as one of the world’s most respected specialty coffee roasters.
The best cold beer for a hard-earned thirst has launched a 3.5% mid-strength, giving beer lovers more ways to enjoy a VB.
Two of Australia’s largest drinks companies will march together in the iconic Sydney Gay and Lesbian Mardi Gras Parade. Asahi Beverages and Treasury Wine Estates will celebrate loud and proud with a joint float for the first time under the banner of “Thirsty for Love”. Around 80 staff will march in the Parade down Oxford St and beyond on Saturday 28 February.
Electric trucks have hit the road to deliver millions of litres of Asahi Beverages’ beers and other drinks across Perth each year. The five new Volvo vehicles will travel across the city and suburbs decked out in eye-catching branding including Victoria Bitter, Carlton Dry and Balter.
Summer in Australia has a pretty simple formula: a backyard, a BBQ, a few mates and some good banter. Now, Brookvale Union is adding one more thing to the mix, a brand-new backyard game designed to keep the nonsense flowing all summer long. Introducing ‘Hands-Free Tennis’, a gloriously ridiculous backyard sport inspired by classic totem tennis.
Three-time world surfing champion Mick Fanning and Balter Brewing Company have bypassed traditional bookstores to launch “Beers do come true: the definitive guide to achieving your beers” in a uniquely fitting way: making it available through Aussies pubs and bars. The book is made entirely from beer coasters, with each page acting as a detachable sample of the full publication and, also, as a coaster.
From a Sydney bar to the world stage, Takashi Matsumoto has been named the world’s top bartender, beating some of the biggest names in mixology.
Australia’s No. 1 RTD, Hard Rated, officially landed in New Zealand earlier this year, launching with a cheeky campaign that leant into the trans-Tasman brain drain, which, according to the brand, may have simply been caused by Australians hogging the best RTD.
Hobart’s Cascade Brewery will undergo its biggest repair project in almost 60 years with the restoration of the Brewery’s historic façade.
Victoria Bitter will print its laws of cricket on cans this summer to remind the Poms about the basics of the game and save them from more embarrassing blunders.
