English to be refreshed on laws of cricket as Merv shouts Barmy Army a beer
Victoria Bitter will print its laws of cricket on cans this summer to remind the Poms about the basics of the game and save them from more embarrassing blunders.
VB’s Laws of Cricket Cans* have been produced following the last test series when England forgot that batsmen who leave their crease can be stumped.
To educate the English on the cold hard facts of the game, the new cans provide them with the laws they invented all those years ago – plus some free advice on faking injuries, frivolous delays and, of course, the run out (Sorry Jonny, if you’re out of your crease and the bails go down – you’re out).
The cans will be available in Liquorland stores across Australia from November 5.
Australian cricketing great and renowned sledger Merv Hughes today led a cricketing course for the Barmy Army at Burnley Backyard in Melbourne to launch the cans while shouting them a few too.
Merv said: “We can’t have a repeat of the Lords’ test, when the controversy got so bad the English threatened to abandon the traditional post-match beer and some MCC members lost all self-control in the Long Room.
“So I was honoured to meet the Barmy Army today and talk them through some of the game’s finer points over an ice-cold VB.
“I firmly believe these VB cans will help cure the Poms of their forgetful ways while giving the Aussies something to toast with when they retain the Urn this summer.
“But in all seriousness, the Barmy Army have taken it all in good spirits and I reckon the cans will be a hit with the English too!”
Tessa Whittaker, Marketing Manager of Victoria Bitter, said:
“We have produced a series of educational “laws of cricket” cans to remind the Poms about the basics of the game as we head into another summer of cricket.
"After the success of England Bitter during the last test series in 2023, these cans cheekily remind the Poms of what happened in the last test series.
"VB and Merv are both Aussie icons so we can’t think of a better partnership to school the English at their own game. We expect both sides will have a hard earned thirst at the conclusion of this series, and what better way to commemorate it than with a unique redesign of the big, cold beer!”
VB’s Laws of Cricket cans are available at Liquorland stores while stocks last.
For any media enquiries, please contact TGI Sport on behalf of Asahi Beverages:
Billy Cooke; M: 0452 461 499; E: bcooke@wildcard-tgi.com.au
Aaron Buxton; M: 0422 579 820; E: abuxtoner@wildcard-tgi.com.au
*Our lawyers wanted us to note that VB’s laws of cricket are completely unauthorised by the Marylebone Cricket Club.
