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Australia’s most iconic and original thirst-crusher is stepping into a new era. Today, SOLO launches a brand-new drink, SOLO Energy, a fresh spin on its iconic lemon flavour, now with guarana, caffeine and B-vitamins. SOLO Energy is built for Australians ready to Crush Whatever’s Next.
Victoria Bitter is back as the official beer of Origin in 2025, and this year it’s adding fuel to the fire between NSW and QLD with the launch of VB’s Very Bitter Tissues. Designed to stir up cross-border banter, these tissues are a free gesture fans can gift to their mates when their team loses.
Footy fans at Marvel Stadium will get free midsection massages for the rest of the home and away season to help celebrate Carlton Dry’s 3.5% mid-strength beer.
The Carlton Draft is back for 2025, with Tom Hawkins, Brett Deledio and Matthew Pavlich today revealed as the headline recruits who are coming out of retirement to boost grassroots footy this season.
One of the New Zealand market’s first low carb beers, Pure Blonde ULTRA, is now the official beer of the Blues Super Rugby franchise.
New Zealand’s most colourful music festival, and one of the country’s most popular vodka Ready-To-Drink (RTD) brands, Long White, are about to celebrate a decade long partnership by setting Christchurch alive with music this summer.
