Australia’s no 1 white spirit premix brand, has launched its highly anticipated new flavour, Hard Rated Alcoholic Orange 4.5%. Hard Rated’s Alcoholic Orange unleashes a low fizz, sweet and zesty orange flavour, and with no artificial colours or flavours, Aussie drinkers’ tastebuds will come alive.
Asahi Beverages’ Head of RTDs & Cider, Sarah Wilcox said: “We’re absolutely thrilled to launch Hard Rated Orange, as we know consumers have been crying out for a great tasting orange-flavoured alcoholic drink.”
“Since Asahi launched Hard Rated in 2023, the growing popularity of RTDs year on year has been undeniable.”
“To continue to drive Hard Rated as Australia’s leading white spirit premix, Hard Rated Alcoholic Orange will deliver a tangy orange hit that’s been missing on shelves.”
To celebrate the launch of Hard Rated Alcoholic Orange 4.5%, AFL star and all-time favourite podcaster Dan Gorringe is hosting ‘The Gorringe Orange Lock-In’ pop-up at the Melbourne Cricket Ground (M1 out the front of Gate 2) from Thursday August 7 until Saturday August 9.
Footy fans at the ‘G can catch Gorringe streaming live with surprise guests, epic challenges and awesome giveaways for adult participants, including tickets to the 2025 AFL Grand Final.
Hard Rated hit number one leading white spirit premix in August 2023 and has retained the top spot ever since.
Hard Rated Alcoholic Orange is sold in 4-packs, 10-packs, 24-packs and 30-packs of 375ml cans, plus it’s available on tap. RRP is around $30 for a 4-pack and $60 for a 10-pack. It’s available now at major alcohol retailers and venues.
