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Vodka Cruiser X is putting the fear of the unknown call to the ultimate test, giving one brave Aussie the opportunity to have Ben Gerrans play at their next event.
Mountain Goat is going all-American as Melbourne prepares to host its first NFL game, transforming the Richmond brewery into a slice of America packed with football, a one-off speciality beer and a major, secret prize for some lucky fans.
Brendan Grey, from Western Australia, has been named Australia’s 2026 Nikka Perfect Serve champion, after 10 of Australia’s top bartenders went head-to-head in Melbourne last night, where they were tested on much more than their ability to make a great drink.
Asahi Beverages shouted the bar in Bendigo yesterday to thank Central Victorian barley farmers for their ongoing contribution to some of the nation’s most popular beers.
When was the last time you gave a single moment your complete, undivided attention? Asahi Super Dry created a space that invites you to do exactly that.
Two of Australia’s largest drinks companies will march together in the iconic Sydney Gay and Lesbian Mardi Gras Parade. Asahi Beverages and Treasury Wine Estates will celebrate loud and proud with a joint float for the first time under the banner of “Thirsty for Love”. Around 80 staff will march in the Parade down Oxford St and beyond on Saturday 28 February.
From a Sydney bar to the world stage, Takashi Matsumoto has been named the world’s top bartender, beating some of the biggest names in mixology.
Construction has started at the new $1 billion Deer Park Estate in Melbourne’s west, with building underway for a new distribution centre for Australia’s leading beverages company Asahi Beverages.
On Thursday 23rd October 2025, Sydneysiders are invited to step away from work and into the outdoors to join Great Northern Brewing Co. for a light lunch celebrating the release of Great Northern Light.
Australia’s no 1 white spirit premix brand, has launched its highly anticipated new flavour, Hard Rated Alcoholic Orange 4.5%.
