Asahi Leadership Update

Asahi Leadership Update

26 May 2026
Asahi Leadership Update

Asahi Group Holdings announces the appointment of Nigel Parsons as Chief Executive Officer of Asahi Europe & International Ltd. (AEI). He is expected to assume the role in the second half of the year, subject to the relevant visa approvals.

Following the departure of current AEI CEO Drago. Constantinescu at the end of June, Andrew Bailey, AEI Chief Financial Officer, will serve as Acting CEO to ensure a smooth leadership transition until Nigel Parsons assumes the role.

Nigel Parsons brings extensive people, commercial and multi-category leadership experience from both within the Asahi Group and leading global FMCG organisations. He joined Asahi Beverages* in 2021 and served as CEO of the Asahi Lifestyle Beverages division, and most recently as Chief Commercial Officer, Oceania at Asahi Beverages, where he led the full commercial remit across Australia and New Zealand.

Atsushi Katsuki, President and Group CEO at Asahi Group Holdings, Ltd, comments:

Nigel Parsons brings extensive leadership experience and a proven track record of driving sustainable growth and leading organisational transformation. We are confident that, under his leadership, AEI will advance its strategic priorities in full alignment with the Group’s Medium- to Long-Term Management Policy and strengthen value creation across our business portfolio.

Media contact: reid.sexton@asahibeverages.com

*Since April 2025, Asahi Beverages has overseen the APAC region (Oceania, Southeast Asia, and South Asia).

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