Asahi Executive Leadership Update

Asahi Executive Leadership Update

17 August 2026
Asahi Executive Leadership Update

Asahi Beverages is pleased to announce the appointment of Brian Phan to the expanded role of Chief Commercial Officer.

The expanded role combines our Commercial and Growth functions, allowing us to better respond to the evolving beverages market and provide more growth opportunities for our customers. For the past five years, Brian has been Asahi Beverages’ Chief Growth Officer, overseeing marketing, innovation & disruption, strategy, insights and our in-house agency 1House.

Asahi Beverages Group CEO Amanda Sellers said:

“Brian brings to the enhanced Chief Commercial Officer role his deep experience, astute insight, long-term strategic foresight and exceptional leadership skills.

“In his role as Chief Growth Officer, Brian has contributed enormously to the business’ continued expansion over the past five years.

“Consolidating our Commercial and Growth functions into a single function led by Brian will allow us to better support our customers.”

Brian’s appointment follows the announcement in May that Asahi Beverages’ inaugural Chief Commercial Officer Nigel Parsons has been appointed to the role of CEO, Asahi Europe International.

Amanda Sellers added:

“Nigel has made an enormous contribution in his roles as Asahi Beverages’ inaugural Chief Commercial Officer and earlier during his four years as CEO of our former Asahi Lifestyle Beverages division.

“I thank Nigel for his leadership, passion and performance focus and wish him the very best for his new role in Prague in the Czech Republic.”

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