Asahi Beverages unveils new media agency to support next phase of growth
Asahi Beverages has appointed Mindshare as its new media partner following a competitive pitch.
The new partnership will see Mindshare take responsibility for national media strategy, planning and buying across Asahi’s iconic brands including Carlton, Victoria Bitter, Great Northern, Hard Rated and Schweppes.
Jarrod Holt, GM Consumer Experience at Asahi Beverages said:
“We were extremely impressed by Mindshare’s vision for the partnership and can’t wait to see it come to life.
“Mindshare have built a reputation in Australia for investing in client relationships to achieve significant results and we congratulate them on their appointment.
“I’d also like to express my gratitude for the time, energy and creativity all agencies brought to the competitive process.”
Maria Grivas, CEO at Mindshare ANZ said:
“We’re incredibly proud to be partnering with Asahi Beverages, at such an exciting point in their growth journey, and for the opportunity to demonstrate the role media can play as a genuine driver of long-term value and impact.
“We have built a proposition and focus that will deliver more connected and effective media outcomes, as we take on this new partnership and shared phase of growth and momentum.
“We’re looking forward to working closely with Jarrod and the broader team to bring this vision to life.”
Asahi acknowledges its outgoing partner PHD for its valuable contribution and commitment during their tenure.
Asahi will have an update on its creative agency pitch in due course.
The new partnership with Mindshare will come into effect from 1 July 2026.
