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AFL legend and two-time Brownlow medallist Gary Ablett Jr is pulling on the boots for one lucky local football club as part of the 2026 edition of The Carlton Draft.
Two of Australia’s largest drinks companies will march together in the iconic Sydney Gay and Lesbian Mardi Gras Parade. Asahi Beverages and Treasury Wine Estates will celebrate loud and proud with a joint float for the first time under the banner of “Thirsty for Love”. Around 80 staff will march in the Parade down Oxford St and beyond on Saturday 28 February.
Electric trucks have hit the road to deliver millions of litres of Asahi Beverages’ beers and other drinks across Perth each year. The five new Volvo vehicles will travel across the city and suburbs decked out in eye-catching branding including Victoria Bitter, Carlton Dry and Balter.
Summer in Australia has a pretty simple formula: a backyard, a BBQ, a few mates and some good banter. Now, Brookvale Union is adding one more thing to the mix, a brand-new backyard game designed to keep the nonsense flowing all summer long. Introducing ‘Hands-Free Tennis’, a gloriously ridiculous backyard sport inspired by classic totem tennis.
Three-time world surfing champion Mick Fanning and Balter Brewing Company have bypassed traditional bookstores to launch “Beers do come true: the definitive guide to achieving your beers” in a uniquely fitting way: making it available through Aussies pubs and bars. The book is made entirely from beer coasters, with each page acting as a detachable sample of the full publication and, also, as a coaster.
Asahi Beverages is partnering with two of Australia’s leading charities to help deliver vital support to vulnerable members of the community. Asahi Beverages will provide more than $1 million in funding to OzHarvest and Rural Aid over the next three years, enabling them to help more people and build greater resilience in communities nation-wide.
Great Northern, Australia’s favourite beer, is opening its first-ever flagship venue – Northern Grounds – on Queensland’s Sunshine Coast. Located just metres from the surf, the new destination brings the brand to life with open fires, locally sourced food, and of course, ice-cold brews.
Queenslanders are being urged to raise a glass and much-needed funds for one of the state’s worst flood disasters. Great Northern launched The Great Shout. It will see the brewer partner with around 200 Queensland pubs and clubs to help flood victims in the state’s centre and west by raising at least $200,000, with expectations of more.
The Carlton Draft is back for 2025, with Tom Hawkins, Brett Deledio and Matthew Pavlich today revealed as the headline recruits who are coming out of retirement to boost grassroots footy this season.
One of the New Zealand market’s first low carb beers, Pure Blonde ULTRA, is now the official beer of the Blues Super Rugby franchise.