Business Development Executive – Penrith, NSW

Business Development Executive – Penrith, NSW

Your Impact

Join Asahi Beverages as a Business Development Executive (BDE) and take ownership of growing our iconic beverage portfolio across the Penrith region. You’ll represent some of Australia’s most recognised brands across both alcohol and non-alcohol categories — driving sales performance, in-store execution, and customer relationships that bring the Asahi experience to life.

This is a hands-on, field-based sales role ideal for someone who thrives on building partnerships, achieving results, and representing a market-leading multi-beverage business.

Key Accountabilities

• Deliver sales, volume, and distribution targets across your territory.
• Execute promotional and trade plans, ensuring compliance and visibility in-store.
• Build strong relationships with retail customers, driving brand loyalty and growth.
• Identify opportunities to expand range, space, and share of shelf.
• Conduct business reviews to analyse performance, identify gaps, and optimise results.
• Collaborate closely with cross-functional teams to execute the “One Asahi” strategy.

About You

• Proven experience in field sales, ideally within FMCG.
• Strong communication and negotiation skills with a customer-first mindset.
• Confident using sales data and insights to influence outcomes.
• Organised, proactive, and results-driven with excellent time management skills.
• A full, valid driver’s licence and willingness to travel across your local territory.

 

 

Why Asahi Beverages?

 

Asahi Beverages is one of Australia and New Zealand’s leading beverage companies, home to some of the country’s most iconic brands including Asahi Super Dry, Peroni, Long White, Major, Lipton Iced Tea, and Charlie’s Juices. We are committed to performance with purpose—offering rewarding career paths, development opportunities, and a culture built on collaboration and respect.

 

This Full-time opportunity reflects our commitment to providing meaningful, flexible roles that suit different lifestyles. Enjoy great benefits such as product discounts, wellness programs, learning and development pathways, and being part of a company that’s passionate about sustainability, innovation, and giving back to the communities we serve.

We are a Circle Back Initiative employer and commit to responding to all applicants.