Our approach
Making beverages we can be proud of is a responsibility we take seriously. For quality. For trust. For the people who count on us.
Responsible consumption
We play an important role in creating a safe, responsible drinking culture by supporting consumer choice and collaborating with industry to create safer, responsible drinking practices.
Fostering a responsible drinking culture with DrinkWise
As part of our commitment to fostering a responsible drinking culture in Australia, we are proud to support independent, not-for-profit organisation DrinkWise. Over the past twenty years, DrinkWise has been at the forefront of developing and delivering evidence-based national alcohol education campaigns that promote moderation, respect and responsible drinking. These initiatives empower Australians who choose to consume alcohol to make safer and healthier decisions and ultimately reduce alcohol-related harm. In 2023 our CEO Amanda Sellers was appointed to the DrinkWise Board of Directors.
