Our approach
Making beverages we can be proud of is a responsibility we take seriously. For quality. For trust. For the people who count on us.
Responsible consumption
We play an important role in creating a safe, responsible drinking culture by supporting consumer choice and collaborating with DrinkWise and industry to create safer, responsible drinking practices.
More than 30% of our alcohol sales in Oceania are no, low and mid-strength alcohol beverages.
We recommend people consider the national guidelines for the consumption of alcohol: that healthy adults limit their intake to no more than 10 standard drinks per week and no more than 4 standard drinks on any one day.
Women who are pregnant or planning a pregnancy should not drink alcohol. It is safest for breastfeeding women to avoid alcohol to protect their baby.
Fostering a responsible drinking culture with DrinkWise
As part of our commitment to fostering a responsible drinking culture in Australia, we are proud to support independent, not-for-profit organisation DrinkWise. Over the past twenty years, DrinkWise has been at the forefront of developing and delivering evidence-based national alcohol education campaigns that promote moderation, respect and responsible drinking. These initiatives empower Australians who choose to consume alcohol to make safer and healthier decisions and ultimately reduce alcohol-related harm. In 2023 our CEO Amanda Sellers was appointed to the DrinkWise Board of Directors.
