Senior Brand Manager - StrangeLove

Your Impact 

Collaborating with the StrangeLove Creative and Digital Lead, as a Senior Brand Manager you will drive the marketing strategy to achieve brand equity, market share and profitability goals of StrangeLove. 

Key Responsibilities

This role will partner with agencies and external suppliers, lead the team through multiple innovation projects and play across Portfolio & Brand Planning, Stakeholder Management, Commercial Acumen and Innovation. 

• Lead the thinking on StrangeLove Portfolio across sub-categories meeting consumer/customer needs to optimise scale 

• Maintain and build brand reputation and trust with internal and external stakeholder s 

• Understand relationships between changes in consumer behaviour and commercial outcomes  

• Ensure continued alignment between brand initiatives and commercial goals 

• Develop innovation plans (1Y and 3Y) to support brand and commercial aspirations  

About You 

StrangeLove have a passion for making interesting drinks with a focus on exceptionally good ingredients, we ar looking for someone who share this passion with the below experience  

• Previous Brand Management experience  (3-5 years ideal) 

• Demonstrated creating and driving a brand strategy  

• Commercially Savy and outcomes driven  

• Experience development Innovating plans  

• Strong stakeholder management (including agency and supplier management)  

Why Asahi Beverages? 

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you. 

We are a Circle Back Initiative employer and commit to responding to all applicants.