Consumer Insights Manager

Your Impact:

 

As Consumer Insights Manager, you’ll play a critical role in shaping commercial strategy by delivering high-quality, actionable insight that improves marketing effectiveness and validates execution. Acting as a trusted thought partner to Brand, Marketing and Innovation leaders, you’ll bring clarity to complex questions, ensure investment decisions are evidence-based, and elevate how consumer insight is understood and applied across the business.

 

Key Responsibilities:

 

• Lead and present insight across brand health and equity tracking, communications testing and in-market performance of creative and NPDs.
• Deliver clear, commercially relevant insights and deep-dive analysis
• Own end-to-end consumer research projects from briefing through to insight activation, using a mix of quantitative and qualitative methods
• Develop and deliver annual learning plans for Brand Teams and Innovation Teams aligned to priority brand segments and commercial objectives
• Partner with the Innovation team to explore opportunities in new beverage categories.
• Ensure best-practice research governance including briefing quality, budget management, timelines, and effective use of existing knowledge
• The Consumer Insights Manager will be the trusted Insights partner to our Alcoholic Premix Drink, and Non-Alcoholic Brands, including Hard Rated, Vodka Cruiser and  Schweppes.

 

About You:

 

•  6–7+ years’ experience across agency and client-side roles, ideally within FMCG
• Strong expertise across quantitative and qualitative consumer research methodologies
• Proven ability to translate complex data into clear, compelling commercial stories
• Confident stakeholder manager with experience influencing senior marketing leaders
• Highly organised with strong project management skills and budget accountability
• Advanced capability in Excel and PowerPoint, with a sharp eye for insight storytelling
• Experience with Data Analysis software preferred (e.g. Q, SPSS etc)

 

Why Asahi Beverages?

 

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

 

We are a Circle Back Initiative employer and commit to responding to all applicants.