Brand Manager

Your Impact

Mountain Goat is a Melbourne craft brewery with an untamed spirit driven by curiosity, creativity and embedded in Melbourne’s creative urban spirit. Meanwhile, Green Beacon brings that same passion for craft to the Sunshine State, balancing quality with sessionability and a distinctly local feel.

You’ll be joining a passionate team that’s serious about beer, not about ego. A place where bold ideas are encouraged, individuality is embraced, and craft is celebrated.

Now, we’re looking for a Brand Manager to take the reins across both brands, bringing campaigns to life and connecting with drinkers in authentic, meaningful ways. This is your chance to help write the next chapter.

 

Key Accountabilities

• Own the day-to-day brand management of both brands to drive visibility and brand salience in market
• Lead integrated marketing campaigns and guide agency partners 
• Bring sponsorships and events to life, creating high-impact, culturally relevant moments
• Support NPD and portfolio work, including the gate process and product lifecycle planning
• Support digital strategy across social, eComm, and owned platforms in collaboration with Assistant Brand Manager
• Collaborate cross-functionally with internal teams including trade marketing, insights, innovation and sales
• Track brand health and campaign performance, using insights to inform future planning and investment
• Take the lead with the brewery activations, including, theming, design briefs, digital strategy, merch  and events.

 

About You

• Proven experience in brand management, ideally in FMCG or alcoholic beverages
• Strong executional skills across campaign management, digital, and sponsorships
• Experience managing creative and media agencies, with a sharp eye for messaging and tone
• Ability to work across multiple workstreams in an agile team environment
• A proactive, adaptable mindset, confident navigating change and building structure in a fast-paced setting
• Strong communication and collaboration skills, with experience working cross-functionally
• Experience in NPD or portfolio management, or exposure to the gate process

Why Asahi?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants