Senior Digital Products Manager

Your Impact:

 

As Senior Manager Digital Products, you will be responsible for leading the strategy, design and delivery of our digital product ecosystem. You’ll ensure marketing technology solutions are fit-for-purpose and enable seamless consumer journeys across brand and trade channels. A key focus will be building engaging owned platforms that drive first-party data acquisition, retention and loyalty, while leveraging insights to continuously improve user experience. By partnering with cross-functional teams and managing external vendors, you will deliver integrated omni-channel experiences, unlock operational efficiencies, and create incremental revenue opportunities through innovation and optimisation.

 

Key Responsibilities:

• Define and deliver digital product strategy and roadmaps enabled by fit-for-purpose MarTech solutions.
• Drive first-party data acquisition, retention and loyalty through engaging, owned platforms.
• Champion data and analytics to inform design, optimise journeys, and unlock incremental revenue.
• Oversee procurement, implementation and optimisation of digital technologies, tools and frameworks.
• Partner with Brand, Trade, CRM and Insights teams to deliver integrated omni-channel experiences.
• Lead and mentor a high-performing digital product and CX team, while managing external vendors and agencies.
• Stay across industry trends, ensuring best practice and digital product innovation.

 

About You:

• Tertiary qualifications in Technology, Business or Marketing (preferred).
• 8+ years’ commercial/business experience, ideally within FMCG or a large-scale matrix organisation.
• Proven experience in digital product leadership, particularly consumer-facing products.
• Strong commercial, sales and/or marketing knowledge with a clear understanding of MarTech ecosystems.
• Experience working with product-centric methodologies (Agile), delivering measurable growth and efficiencies.
• Skilled in engaging senior stakeholders, influencing business decisions, and leading change.
• Collaborative, resilient and passionate about driving digital innovation.

 

If you are a passionate and results-oriented individual who thrives in a fast-paced environment, we encourage you to apply!

 

Why Asahi Beverages?

 

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

 

We are a Circle Back Initiative employer and commit to responding to all applicants.