Leading the way

Ben was appointed Chief Financial Officer in May 2024, with prior senior leadership roles including General Manager – Finance CUB. He brings deep financial expertise and a strong understanding of the beverage industry. His broader corporate experience includes key positions at Transurban, where he led Group Reporting and Financial Planning, and at KPMG, where he advised some of Australia’s most prominent companies. Ben combines financial acumen with industry insight to support sustainable growth and deliver long-term value across the business.

Nigel was appointed Chief Commercial Officer in April 2025, overseeing the alcohol and non-alcohol commercial and sales functions across Australia and New Zealand. Prior to this role, he served as CEO of Asahi Lifestyle Beverages, bringing over 30 years of experience in management, sales, and strategic leadership. His global career includes senior roles at Mondelez International, where he served as Business Unit President for Sub-Saharan Africa and AMEA Regional Sales Director. From leading complex M&A initiatives to driving commercial innovation, Nigel has consistently delivered results on a global scale. In addition to his role at Asahi, Nigel contributes to the broader industry as a board member of the Australian Food & Grocery Council and the Brewers Association of Australia

Brian was appointed as Chief Growth Officer in 2021, bringing with him over two decades of experience in strategy, transformation and marketing. Throughout his career, Brian has held senior roles, leading iconic brands at Carlton & United Breweries and Ford Motor Company, where he built a strong track record in transformative marketing and brand innovation. His leadership is defined by a focus on growth, continuous evolution, and building meaningful consumer connections. At Asahi, Brian is passionate about creating value through insight-led strategy and delivering exceptional experiences that delight consumers and drive long-term success.

Sandra leads our end-to-end supply chain for Australia and New Zealand, overseeing strategy, manufacturing, logistics, and engineering to deliver Asahi’s iconic brands safely and sustainably, with excellence and efficiency. Since joining the business in 2017, Sandra has driven transformative change, drawing on deep industry experience gained through senior roles at Carlton & United Breweries, Treasury Wine Estates, and Foster’s Group. A passionate advocate for diversity, equity and inclusion, Sandra co-chairs Asahi’s global DE&I committee and is actively involved in driving industry-wide progress through the Australian Drinks Association. She also serves on the boards of Circular Plastics Australia (PET) and The Drinks Association, contributing her leadership to sustainability and sector development.

Roz joined Asahi Beverages in 2021 and leads a broad portfolio spanning Human Resources, Employee Experience, Change and Rewards, Safety and Wellbeing, Communications, Corporate Affairs, and Sustainability. An experienced leader in the FMCG sector, Roz previously served as Senior Vice President of Human Resources at Saputo Dairy Australia. Her career also includes senior roles at Murray Goulburn and Fonterra, where she developed expansive expertise across all facets of HR, Health & Safety, Communications and Organisational Development. Roz is passionate about creating environments where people can thrive and businesses can grow - bringing together people, purpose, and performance to drive lasting impact.

Appointed Chief Information Officer in 2024, John brings more than 20 years of experience at the intersection of technology and business. He is recognised for leading high-performing, global IT teams and delivering strategic, enterprise-wide transformation in dynamic and fast-paced environments. Before joining Asahi, John served as CIO & Business Sustainment at Saputo, where he successfully led complex IT transformation programs and drove operational resilience. At Asahi, John is focused on enabling innovation, enhancing digital capability, and simplifying the way we work to support growth and performance across the business.

Effie has led our legal function since 2019, and she also looks after our Incident Management Policy & Procedure. She is a trusted advisor known for her legal expertise, sound judgement, and ability to navigate complex business challenges with precision and assurance. Effie’s career spans both in-house and private practice, with senior legal roles at Asahi, Cadbury Schweppes, and Mondelez, following her early legal experience at Mallesons Stephen Jaques (now King & Wood Mallesons). Her deep understanding of the FMCG sector and commitment to governance make her a key member of the leadership team.

John stepped into the role of CPO in 2020, bringing a wealth of experience in supply chain, procurement, and sustainability, shaped by a career with some of the world’s leading beverage companies, including Carlton & United Breweries and AB InBev. As Vice President of Procurement and Sustainability at AB InBev, he led major supply chain initiatives and championed more sustainable, efficient ways of working. At Asahi, John continues to drive progress through innovative procurement strategies and a strong commitment to environmental and social responsibility. He also serves on the board of Circular Plastics Australia (PET), where his collaborative leadership is helping to advance industry best practice in sustainability and circular economy solutions.

Since joining our region in 2024 from Asahi’s global headquarters in Tokyo, Sato-san has been a key driver of our business. With over 30 years of international experience, beginning his career at Asahi Breweries Japan in 1993, he has held influential roles including Executive Officer and Head of the CEO Office. Sato-san’s unique combination of expertise and strategic vision is instrumental in bringing the global One Asahi strategy to life across the APAC region.

Erwin is a seasoned executive with over 30 years of experience in the fast-moving consumer goods (FMCG) industry. Having spent more than 26 years leading consumer-focused organisations, he brings deep expertise in driving sustainable growth, building high-performing teams, and navigating complex, dynamic markets - particularly across Asia. Known for his passion for innovation and operational excellence, Erwin is equally dedicated to developing future leaders. His career has spanned diverse geographies, where he has consistently led successful business transformations and empowered organisations to reach their full potential.

Kazushi is based in Australia, acting as the chief liaison between Asahi Holdings Australia and Asahi Group Holdings in Japan. Kazushi was appointed to both the Board of Asahi Holdings Australia in 2023 and Chief Inter-Group Alliance Officer in 2022. Before that, he brought his expertise in Finance to Asahi Group Holdings.