Sales Representative

Sales Representative – Wellington

Your Impact

As a Sales Representative for Asahi Beverages NZ, you’ll manage and grow a large route-based customer portfolio across Wellington. You’ll be the face of our non-alcoholic brands in cafés, convenience stores, restaurants, and food-service sites, working closely with our distributor Bidfood to deliver exceptional service, strong execution, and outstanding customer experience.

This is a hands-on role where you’ll build trusted relationships, drive visibility and distribution, execute promotional plans, and ensure our products shine in every store you visit. You’ll play a key part in driving growth across the Wellington region and representing one of the country’s most trusted beverage portfolios.

Key Accountabilities

• Manage and service a portfolio of approximately 300 route customers across Wellington with structured weekly, fortnightly, and monthly call cycles.
• Maintain strong relationships with Bidfood, ensuring accurate order flow and clear communication.
• Deliver execution excellence across all outlets including visibility, distribution, displays, ticketing, pricing, and stock rotation.
• Support the execution of trade and promotional plans to achieve profit, sales, volume, and distribution targets.
• Build and maintain high-quality in-store displays, ensuring all Asahi-owned fridges and chillers meet ABNZ planogram standards.
• Relay promotions, NPD updates, sales communication, and key product information to customers.
• Resolve customer service issues where relevant and provide feedback on store or product opportunities.
• Support the wider Field Team with merchandising and execution in key outlets.
• Uphold Asahi’s professional brand image and maintain strong relationships with store owners, managers, and decision-makers.

About You

You’re a confident communicator who enjoys being out in market, building relationships, and owning your territory. You thrive in a customer-facing role and bring energy, organisation, and a strong work ethic to every visit.

You’ll also bring:

• Experience in route / food-service / café channels or experience working with Bidfood (highly regarded but not essential).
• Prior FMCG or sales experience is an advantage, but strong attitude and work ethic are equally valued.
• Strong customer service mindset with a hands-on approach to execution.
• Good organisational skills and comfort managing a high-volume customer portfolio.

Whether you’re an experienced rep or someone with exceptional drive looking to break into FMCG, this role offers strong development and a supportive team culture.

 

Why Asahi Beverages?

 

Asahi Beverages is one of Australia and New Zealand’s leading beverage companies, home to some of the country’s most iconic brands including Asahi Super Dry, Peroni, Long White, Major, Lipton Iced Tea, and Charlie’s Juices. We are committed to performance with purpose—offering rewarding career paths, development opportunities, and a culture built on collaboration and respect.

 

This Full-time opportunity reflects our commitment to providing meaningful, flexible roles that suit different lifestyles. Enjoy great benefits such as product discounts, wellness programs, learning and development pathways, and being part of a company that’s passionate about sustainability, innovation, and giving back to the communities we serve.

We are a Circle Back Initiative employer and commit to responding to all applicants.